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Mobile users need mobile websites

We are now more likely to replace or upgrade our mobile phone than we are our home PC. I’ll put my hands up, I’m guilty of this. Statistics show a shift from browsing the internet on personal computers to using smartphones. I’m guilty of this too.

But why not? It’s often less effort and it’s quicker than waiting for my PC to start up. It’s very convenient, you just put your hand in your pocket, pull out your phone and within seconds you can answer that impossible pub quiz question, find the time of the last train home or get the number of the awful local takeaway that deserves one last chance not to make you ill.

Handsets are evolving and getting smarter at an ever-increasing rate. The content these phones are pointed at however, is the weakest link. We’ve recently built a version of our own website specifically for mobile use. We realised that the mobile user has a different set of challenges and goals to a static PC based user so we tackled the job accordingly:

• We cut down the content to match the context
• We thought of the user as being mobile, not just the device
• We made the site mobile friendly rather than just shrinking it down
• We tested it on the 20 most popular handsets out there

Point your mobile’s browser at m.redweb.com and see what you think.

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