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Excellence and innovation is the key for 2011

I was delighted to learn that Redweb has been nominated for Innovative Agency of the Year by Econsultancy for the second year running. Last time we didn’t win, so are hoping to go one step further this time.

It is particularly encouraging to be recognised in this way as 2010 has been such a challenging year. As an agency with a strong public sector client base, our economic climate has been testing. That we have been able to continue to innovate and drive forward new ideas is testament to all Redweb staff and particularly David Burton who Heads up our Innovation Department.

2010 may have not been our vintage year for profit but we did achieve a lot. Aside from the innovation mentioned, our stature and growth was maintained with an increase in turnover of 26%. This saw us rise to 41^st in the NMA table and 13^th in Design and Build.  Over the last 3 years we have moved up 53 places, which is amongst the best.  Staff numbers ended the year slightly higher. This was despite the need for some consolidation prior to Christmas.

Last year also saw a much greater focus on new business. The level of expertise and input needed to win pitches at our level is significant. We achieved some great wins and this now gives us the confidence and experience to maintain the momentum.

The level of expertise and input needed to win pitches at our level is significant.

So we start 2011 with great optimism.  I believe that it will be again a hard year, but one that is successful for the pro-active and responsive agencies. To succeed, digital agencies will need to provide value and opportunities over and above the expected day-to-day deliverables.

Clients are now educated in digital. They understand what, and from whom, they’re buying. At Redweb, our drive for innovation is not just beneficial internally, it also gives us that edge over our competitors.  Most importantly it provides us options for the future and a climate of new ideas that clients can share in.

Excellence is another key, and I don’t just mean excellence in the end product. It is the whole agency that needs to be brilliant; from strong and considered pre-sales, to the delivery process and its project assurance.

Reputation is won and lost in how you respond to support, ongoing maintenance and the quality of account management. The whole experience is paramount in driving valuable business and loyalty.

Also key for Redweb in 2011 is our full service offering. Being able to link expertise across multiple disciplines is incredibly advantageous. In-house skills include search, security, infrastructure, UX, creative, data analysis, content and development.

Being able to link expertise across multiple disciplines is incredibly advantageous.

Our challenge is to integrate these services in a cost effective and seamless fashion.  A delivery process that manages a higher level of participants and interaction takes greater skill, control and organisation.  When achieved, the resulting work will deliver significant benefits to both users and stakeholders alike.

So we start 2011 with our sleeves rolled up, aiming, as always, to produce our best. We must make the most of every opportunity, push the core of innovation and capitalise on the differentiators that set us apart from our competitors.

Finally, we will concentrate on delivering an end product that meets both client and audience needs, and doing it better than anyone else!

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